# Action

While some actions need further editions, the setup logic is the same as in [trigger](https://help.creatibi.com/en-us/product-guides/custom-rule/trigger).

You can initiate multiple actions with one trigger.

You can add distribution channels here so CreatiBI can automatically distribute your content to ad platforms and social media once the trigger is activated;

1. Set up the [trigger](https://help.creatibi.com/en-us/product-guides/custom-rule/trigger);
2. Connect distribution channels in "**Action**";
3. Authorize the account;
   * You can't set up Google Ads-related rules. Click [here](https://help.creatibi.com/en-us/product-guides/distribution/manually-publish-the-creative-on-ad-platforms/google-ads) for more information.

<figure><img src="https://1384335600-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FqKQR6AuOYT8PpZrqyd5K%2Fuploads%2F6R8osbXQ9jPBC3vpvNAW%2Fimage.png?alt=media&#x26;token=ac77c67f-58ad-4098-a9cd-5d817718375a" alt=""><figcaption></figcaption></figure>

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