> For the complete documentation index, see [llms.txt](https://help.creatibi.com/en-us/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.creatibi.com/en-us/product-guides/reporting/ad-platform.md).

# Ad platform

### To analyze your creative performance on all ad platforms:

1. Choose the ad platforms on the top;
2. Click the "**All**" button under the "**Top creatives**" section;
3. Click the "**Add filter**" and filter the creative by "**Media producer**", "**Media aspect ratio**", "**Tag**", and "**Rating**";
4. Click the "**Daily**" toggle and sort the creative by "**Daily**", "**Weekly**", "**Monthly**", or "**Period**";
   * "**By period**" indicates that all creative performances are assessed over uniform time intervals, such as 1 day, 3 days, or 7 days;
5. Click the sort icon and sort the metrics at your will;
6. Check the key metrics such as "**Ad spend**", "**CTR**", "**CVR"**, etc. to measure your creative performance on all ad platforms;

   <figure><img src="/files/LHNsi3yK4uXWwNKcbhjQ" alt=""><figcaption></figcaption></figure>
7. Scroll down to find details about creative performance on each platform with various charts over different time frames;

   * Hover your mouse over the chart, and it will display the data for the date where your cursor stops.

   <figure><img src="/files/YW3tRsuL4J2cbPh4d5kh" alt=""><figcaption></figcaption></figure>

### To analyze your creative performance on a particular ad platform:

1. Choose the ad platforms on the top;
2. Choose your target platform such as Meta under the "**Top creatives**" section;
3. Click the "**Add filter**" and filter the creative by "**Media producer**", "**Media aspect ratio"**, "**Tag**", and "**Rating**";
4. Click the "**Daily**" toggle and sort the creative by "**Daily**", "**Weekly**", "**Monthly**", or "**Period**";
   * "**By period**" indicates that all creative performances are assessed over uniform time intervals, such as 1 day, 3 days, or 7 days;
5. Click the sort icon and sort the metrics at your will;
6. Check the key metrics such as "**Ad spend**", "**CTR"**, "**CVR**", etc. to measure the creative performance on the target ad platform;
7. Scroll down to find details about creative performance on your target platform with various charts over different time frames;

   * Hover your mouse over the chart, and it will display the data for the date where your cursor stops.

   <figure><img src="/files/sLez3jr87IwJwMkGjQ3B" alt=""><figcaption></figcaption></figure>

### To analyze one specific creative on a particular ad platform from a broad perspective:

1. Choose the ad platforms on the top;
2. Choose your target platform such as Meta under the "**Top creatives**" section;
3. Click the creative you want to analyze;
   * On the right, the video will start to play wherever you stop on the page;
4. Check the key metrics such as "**Ad spend**", "**CTR**", "**CVR**", etc. to measure the creative performance on the target ad platform;
5. Click the "**Daily**" toggle and sort the creative by "**Daily**", "**Weekly**", "**Monthly**", or "**Period**";
   * "**By period**" indicates that all creative performances are assessed over uniform time intervals, such as 1 day, 3 days, or 7 days;
6. Scroll down to find details about the creative performance on (your target) ad platform with various interactive charts over different time frames;
   * Hover your mouse over the chart, and it will display the data for the date where your cursor stops.
7. You can also find the interconnection of your creative performance with your script if you use the CreatiBI [script](/en-us/product-guides/script.md) feature.

   <figure><img src="/files/0cGuhC8t2LxdaOAc165b" alt=""><figcaption></figcaption></figure>

   <figure><img src="/files/1B5mgPB6GKp2mAvnQVDJ" alt=""><figcaption></figcaption></figure>

### To analyze one specific creative on a particular ad platform on a granular level:

1. Choose the ad platforms on the top;
2. Click the "**All**" button under the "**Top creatives**" section and click "**View full report**";
3. Select the creatives you want to analyze by sorting various metrics;
4. Select your target ad platform;
5. Choose the legends such as "**CTR**", "**CPC**", etc. for your creatives and build a chart;

   * You can add and select custom fields by clicking "**+**" in the last column of the table;

   <figure><img src="/files/uiwqzfyyfLoybx2T5Wml" alt=""><figcaption></figcaption></figure>
6. Click the "**By date**" and sort the creative by date or period;
7. Start analyzing your creative performance.

   <figure><img src="/files/n0IeIlrYV6dN5S3serFh" alt=""><figcaption></figcaption></figure>

> Like what you see? Get started with a free 30-day CreatiBI trial today. [<mark style="color:blue;">Try for free</mark>](https://creatibi.com/)<mark style="color:blue;">.</mark>


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